- Gemstones are small and easy to transport and concentrate their value in a very small volume.
- They are easy to pass on, for example to further generations.
- They have been used to store wealth for over 5000 years.
- Worldwide sources of gemstones (especially rubies and sapphires, but also diamonds) are becoming exhausted.
- Earlier source countries in Asia as well as Russia are now creating high demand.
- Auctions are raising market prices.
- Naturally coloured gemstones have seen a constant, strong increase in value for over 40 years and are considered to be “non-volatile”, meaning they will hold their value securely.
- Gemstones are traded internationally.
- Gemstones from THE NATURAL GEM are only sold along with an internationally recognized, independent certificate from a gemmological institute.
- Gemstones are the most emotional way of storing wealth: nothing else of such high value can be worn so close to the skin and thus touched so often every day.
- Gemstones are easy to store, require no effort and no servicing.
- Gemstones have no metallic characteristics and are thus easy to hide.



